In the world of professional indemnity insurance,
there are a plethora of sites on the internet that promise to offer
just such a facility. However, peeling back the layers often reveals
a policy that is not ideally suited to the user, or worse still,
turns out to not be valid (often discovered too late) as it has not
been adequately explained or taken out for the right purposes. For
this reason, piihub.co.uk presents a refreshing change.
It may not be aesthetically pleasing at first glance, but this is a
double edged sword; it allows the user to get straight to the point
with only a small number of sub pages, meaning no trawling through
endless categories just to find contact information or legal
disclaimers. This is a no nonsense channel for getting what the user
needs. A small number of radio buttons at the top of the page allow
the user to find out just what indemnity insurance and its variants
are all about, and a rather vague 'More Disasters' button can take
the user to another wealth of service providers.
Contact options are prominently displayed at the top of the page,
and for those not wanting to ring a potentially costly 0845 number,
a callback option is also clearly visible, and, unlike many
competitors, actually functional.
Disclaimers and terms and conditions leave the user in no doubt as
to what piihub as intended as; it's not a portal to buy indemnity
insurance directly, and acts as an opportunity to liaise with an
insurance broker working in compliance with the Financial Conduct
Authority (ensuring a minimum standard for any potential customer.)
These aren't hidden behind jargon or surreptitiously placed in sub
menus; it's on the front page and every legal disclaimer from
thereon. But perhaps the best selling point is the emphasis on a
personal service for anyone looking for indemnity insurance; piihub
stresses that any user will benefit from a personal broker service
as opposed to a call centre, negating the need to worry about being
bombarded with calls.
It may not be the most 'all singing, all dancing' of websites, and
there's certainly no ability to log on and buy the insurance
straight away; anyone clicking through will need to have a phone or
email conversation as a result. However, it gives a great overall
introduction to the company, and leaves the user in no doubt as to
what they're buying.